I’m Kevin Jonas, specialising in building SEO & GEO roadmaps for brands that can’t afford to get it wrong such as iGaming operators, medical, financial & property listing sites.
Regional Content Director, PropertyGuru Group
“Kevin is a driven, sincere and knowledgeable SEO person, who brings with him a great spirit of bonhomie and a can-do attitude.”
He soon became a dependable and responsible team member that anyone in the organisation could reach out to for advice and help.
Senior Marketing Manager, Sirim QAS
“Kevin is truly a digital marketing guru.”
His expertise in SEO, SEM, web development, and guiding us through the GA4 transition was invaluable. His hands-on training sessions were engaging, informative, and showcased his deep technical knowledge
Regional Digital Marketing Manager, Evolution Wellness
“Kevin is excellent at what he does as an SEO expert, and as a fitness enthusiast himself, he brings genuine passion to managing our fitness brands.”
Calm, knowledgeable, and a strong presenter, he goes beyond SEO tech to share real value with the team.
CMO, Jualo
“Kevin led the SEO team that worked on Jualo.”
He was quick to understand what the business needed and translate it into actionable items for our in-house Tech and Content team
Marketing Manager, Premier Clinic
“Kevin has been our SEO consultant since 2018, taking our organic views from 20% to 90% growth per month”
When the Google Medic update flopped our views tragically, he helped us crawl out of Google’s bottom hell to first-page placements. Resourceful, dedicated, and already halfway to being the best in his field
Customer Support, Advanced Web Ranking
“Kevin is one of the most well-versed SEOs I know.”
His precise attention to every detail turned routine calls into real lessons on the complexities of SEO. If you need quick growth in visibility or bigger conversions, you HAVE TO start with Kevin Jonas Chong
My career started as an Senior FP&A (Financial Planning & Analysis) analyst at Intel in Penang, four years spent buried in forecasts, analysis, and financial modelling.
I graduated with an Economics degree from Cardiff Uni (BSc) and Uni of Bristol (Masters).
When I moved into SEO, I started with the largest SEO agency in APAC (SearchGuru) before moving to inhouse and transitioning back to agency again to build my own SEO team from scratch. Today I lead SEO strategy for a PAGCOR-licensed iGaming operator, one of the most regulated, highest-stakes categories in search.
My biggest SEO pet peeve is seeing many local SEO agencies in Malaysia selling SEO and promising the world to clients, but they only optimize page titles and invest in PBNs.
Penang
2013-2017
Held Senior Financial Analyst and FPNA Team Lead roles at Intel
Kuala Lumpur
2017
Marketing Lead at SelfDrvn
Kuala Lumpur
2018-2021
Held SEO Specialist, SEO & Performance Marketing, Senior SEO Specialist, and Assistant SEO Manager roles at SearchGuru (Now is Neil Patel Digital – NPD)
Kuala Lumpur
2021
Country SEO Lead at PropertyGuru Malaysia
Kuala Lumpur
2022
Head of Digital at RA Marketing
Manila
2025
SEO Lead at DigiPlus
Boxing: With a 0-0-1 record, I've decided padel is the safer career pivot.
Plays guitar, drums, piano, and ukulele. Commitment issues, but musical ones.
Breakdancing, they call me B-boy Jonaz
Lifelong West Ham supporter. Builds character.
Kota Kinabalu, Sabah-born. Cardiff and Bristol educated.
Started as a potential rugby star in the UK. Pivoted to fencing. Failed to qualify for London Olympics 2012. Quietly accepted that the office was my arena.
Regulated industries need SEO that works within constraints – compliance, restricted keywords, limited content angles.
Every service I offer is built around that reality, not adapted from a generic playbook. That playbook comes from years across agency, in-house, and enterprise SEO where I managed everything from custom-built sites to platforms at millions of pages scale.
Most SEO training teaches theory. This is built for teams that need to apply it the next day. I’ve trained MNC teams across Malaysia covering everything from technical fundamentals & content to getting your brand cited in AI search.
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